- Marketing planning workshopStart with the 'end in mind'.
Organisations who understand that marketing can drive their business growth, also understand that the inception of this should be a well thought-out strategy, and plan. Having a marketing workshop facilitated by a professional who ‘does’ marketing everyday will help bring order to your desires, beliefs and actions for your business. It will also assist in generating ideas to get your message out to your audience efficiently and effectively.
The results are always practical and rational - not ‘blue-sky theory‘ which will never be implemented. Clients are provided with a pragmatic marketing plan and actions which are all based on real outcome based goals. Contact us
Services
- Brand planning
- Product & service names
- Logo or word-mark development
- Tagline creative
- Stationery (including email signatures)
- Signage
- Style guides
- Email signatures
- Documentation, e.g.contracts, proposals
- 'Your business online'
- review and workshopYour gateway to the world.This workshop is designed to give you a forward looking plan for your online presence and digital communication objectives. It includes a review of your current messages and activity, with a look at current results. With a clear understanding of your target market audience, we will 'brainstorm' the most effective communication channels for YOUR business. Twitter, LinkedIn, Facebook, may not be the right strategy for you. Your online communication should be congruent with your overall marketing plan and business strategy.
Twitter, LinkedIn, Facebook, may not be the right strategy for your business. Your online communication should be congruent with you overall marketing plan and business strategy. We bring our knowledge to the discussion, you bring the context of your product and audience and together we will create a clear and cost-effective action plan for your online strategy. Contact us
Services
- Review effectiveness of your online presence (social media, eMail marketing, SEO)
- Review effectiveness of your competitor’s online presence
- Workshop preparation
- Workshop facilitation
- Outcome based online/web marketing strategy
- Outcome based online/web plan and calendar
- Communication hierarchy - what messages to use and when
- Communication channels - what technologies to use.
- Outsourced marketing.Designed for start-up and
small businesses.We have been in your shoes. A start-up or small business requires your unwavering attention - you need to develop and refine your product / service make sales, nurture your customers, keep an eye on cash-flow, raise investment, recruit staff and keep your family happy - all in a days work!
Marketing your new service or product is crucial for your business to succeed and yet often times, may get lost amongst the other every day urgent actions. Outsourcing your marketing activities means that we will look after this for you. We will co-ordinate your marketing plan ensuring that your social media channels are updated, your eMail campaigns are being sent as planned and your scheduled client events are organised and communicated.
You will have senior marketing and business people taking care of all of this for you ... at a fraction of the cost of hiring a marketing manager. Contact us
Questions you may ask
- 1. I have big plans for my small business - I don't know quite how to execute a sales and marketing strategy that supports those plans. Can you help me?
Yes! We have founded, grown and sold businesses. Two were successfully exited to a large acquirer and others are still under our leadership and going strong. We have also operated as nonexecutive directors to start-ups to advise on business growth - understanding the constraints and challenges of new businesses. We know the intensity of raising investment whilst keeping your business profitable. We know the delight of winning new customers and the despair of something not quite going as planned. We have been there ... and we can help.
- 2. What experience do you have with online businesses?
Two of our own start-up businesses have purely been online. Furthermore many of our clients are 'pure play' online businesses or technology platforms. From a reverse-auction platform to a regression econometric platform which calculates the likelihood of tenure and performance in your new hire - we have helped them all.
- 3. How long will it take for us to see results?
This often depends on what work has preceded ours however we start to see results from as early as 4-weeks to 6 months. It is always with great excitement that we wait to hear that good news - when a customer has responded to a campaign or has found you online, understands what you do and has reached out to buy! That is what makes our day - so we always aim to get those results as quickly as we can.
Services
- Marketing planning workshop {hyperlink}
- Online marketing workshop {hyperlink}
- Managing your marketing budget
- Managing your marketing calendar
- Managing all marketing activities against KPI’s
- Reporting on effectiveness of marketing activities
- Review and improvement of marketing activities
- Quarterly review
- 1. I have big plans for my small business - I don't know quite how to execute a sales and marketing strategy that supports those plans. Can you help me?
